Top 5 Virtual Fitness Programs in Brazil in Q4 2023

The final quarter of 2023 saw significant activity in the virtual fitness app market in Brazil. Here, we delve into the performance of the top 5 virtual fitness programs on a unified platform, with data derived from Sensor Tower.

Strava: Run, Bike, Hike demonstrated a notable rise in weekly revenue, closing the quarter at approximately $66K in the last week of December. Downloads fluctuated, peaking at around 66K in the same week. Weekly active users also saw a substantial increase, reaching over 1M by the end of December.

Queima Diária - Treino em Casa experienced varying revenue trends, starting at $16K in late September and declining to about $8K by the end of December. Downloads showed a similar pattern, with a peak of around 7.7K in mid-November, then falling to approximately 4.7K at the quarter’s end. Active users remained relatively stable, fluctuating around the 140K mark, with a slight dip in early December followed by a recovery to 137K.

Zwift: Ride and Run had consistent weekly revenue, hovering around the $9K to $11K range. Downloads were minimal but saw a significant spike to 127 in the last week of December. Active users were relatively low but stable, with a notable increase to 151 in the final week.

Gym WP - Workout Planner & Log maintained a steady revenue stream, averaging around $7K to $8K weekly. Downloads were highest in late October at approximately 19K, with a gradual decline to around 9.5K by the end of December. Weekly active users peaked at 85K in late October and ended the quarter at around 71K.

Lastly, Home Fitness Coach: FitCoach showed fluctuating revenue, starting at $11K in late September and ending at about $7.3K in December. Downloads reached their highest at 6.1K in the last week of December. Active users saw an upward trajectory, peaking at nearly 28K in the final week of the quarter.

For more detailed insights and data, visit Sensor Tower.